What is a Media Kit — and How to Make One [+ Examples]

Your competitor releases a new product or service. You offer something similar — but, of course, much better.

Then, suddenly, your competitor’s product is everywhere. News articles, online reviews, best-of lists, buyers’ guides, even TV segments.

How is this happening? And your real question: why isn’t it happening to you?

To compete against your competitors, there’s one thing you’ll need in your wheelhouse: a media kit.

Here, we’ll explore what a media kit is, and how it can help you increase brand awareness and, ultimately, sales.

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