Without marketing, most businesses would fail. But many small businesses don’t take the time to create a comprehensive marketing plan.
What often ends up happening is these businesses will try different marketing tactics ad hoc, with only minor to moderate success. Or they’ll score a big win by chance but find themselves unable to properly scale their tactics, goals and strategies.
There are plenty of online marketing tools that give businesses an edge today. But businesses should never forego a well mapped out marketing plan.
So first things first…