We know that customers are moving increasingly to a digital buying journey, supported by sales. We all leverage the web and digital buying as much as possible–largely because of the convenience, often because we can get deeper insight and learning through our digital searches, rather than seeing a sales person.
The customer’s digital buying journey is critical to all of us in sales and marketing.
First, the customer is indicating their potential interest through their search and digital engagement. Even if they aren’t yet ready to buy, just the fact they are searching gives us a huge opportunity to engage, educate, build relationships.