What Brands Should Not Do on Social Media in the Coronavirus Era

If you’re scrolling through Instagram, you’ll probably still see posts from your favorite influencer on vacation or a brand launching its latest product. Check your junk mail and you’ll be flooded by emails touting “Fresh Spring Looks” in the subject line.

As stores continue to temporarily shut their doors, some firms are already considering layoffs and world leaders are weighing the necessity of global quarantine. In this moment, according to marketing experts, sensitive brand messaging is critical.

The coronavirus pandemic has yet to hit its peak and the worst could be in front of us, yet some brand messaging has been slow to catch up.

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