What Are Local Service Ads?

Google may open the Google Guarantee to some local organic search opportunities – and it could mean big changes to the way small businesses set themselves apart.

In late July, we learned that Google appeared to be offering upgraded profile features to Google My Business members.

For $50 a month, local businesses that aren’t already part of Google’s Local Service Ads (LSA) program are being offered badging and backing similar to the Google Guarantee.

This apparent shift toward offering its SEO muscle to organic search, in addition to paid, is significant.

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