The product was initially called “Home Services ads” and began as a beta test in the San Francisco area in 2015. Businesses that appeared in these Home Services ads were required to complete a screening process to make sure relevant insurance and licensing requirements were met. Criminal background checks for employees were also required as part of Google’s screening process.
When looking for a contractor through Home Service ads, consumers could either call a business directly or select up to three businesses from the list to request individual quotes for comparison. The look and process has changed since then: a consumer no longer has options to request an online quote from a single business or select multiple businesses to request simultaneous quotes. Currently, the only way to contact businesses to compare service quotes is to call them.