I used to run an ecommerce company that spent $40k monthly with Google and Microsoft Ads – primarily on search. And while I ran test after test to get prospecting-focused display ads to drive sales, it was all to no avail.
Fast-forward to now (nearly a decade later) and display targeting and ad unit capabilities have improved dramatically.
I now find myself a fierce advocate for display ads – including those of the prospecting variety.
In this article, you’ll learn what display ads are, things to consider when running display campaigns, and recommendations on why and how you should incorporate them into your digital marketing strategy to drive both immediate revenue and long-term branding.