At HubSpot, we’ve always held the torch for putting the customer experience first. For years, this meant no advertising.
The early days of digital advertising were awful. Apart from being annoying and intrusive, the tools available to a marketer to reach their target audience were extremely limited. As a result, audiences were broad, targeting was poor, and marketers were left creating eye-popping banner ads, hoping they hijacked the attention of their intended audience.
Ads were the spammy, interrupting, and outdated marketing strategy being replaced by educational, helpful, and targeted inbound marketing.
Things have changed.