Well played, Google: Advertisers (finally) get more device bidding controls

Aside from splitting out desktop and tablet bids, Google also made it possible for advertisers to target campaigns solely to mobile devices, as campaigns can be set to use mobile as the preferred device for base bids with tablet and desktop traffic shut off entirely using -100-percent modifiers.

Read Full Article>>>




photo credit: A Great Day at the Google HQ! via photopin (license)

You may also like