Web.com announced today that it is acquiring the assets of Montreal-based Acquisio and adding them to its growing stable of small business digital products.
Acquisio brings to the table a data science tools platform that increasingly focuses on artificial intelligence and automation. The platform will be added to Web.com’s other products, which now include templated websites, SEO and domain names. The transaction price was not announced, although Acquisio has been known to be shopping itself for some time.
In its press release, Web.com emphasized its interest in bringing Acquisio’s expertise in artificial intelligence in-house. The company has invested heavily in technology that helps agencies scale SMB accounts by automating campaigns on major ad platforms, including Google AdWords, Facebook Ads and Bing Ads, and reducing cost per click.