Waze launches new features for small business advertisers

Navigation app Waze has made updates to its advertising solution for small businesses in an attempt to cater to the challenges that businesses are now facing and make it easier for them to create and manage ad campaigns.

The updates to Waze Ads Starter see ‘Arrow’ and ‘Takeover’ ad formats joining existing ‘Pin’ and ‘Search’ formats, with the option to preview all ads on mobile; the addition of targeting criteria based on specific zip/postal code, city, geographical region, or coordinates; the introduction of goal-specific calls-to-action; the ability to re-engage customers with push notifications; and the option to run seasonal campaigns or limited-time promotions.

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