As paid search marketers, we have something of a love affair with data. Paid search marketing is expensive, so we want to know where every cent is going and whether or not our ad spend is producing sales.
Or at least, that’s what we tell ourselves.
Over the last three years, we’ve audited more than 2,000 AdWords accounts at Disruptive Advertising. We’ve analyzed hundreds of millions of dollars of ad spend, nearly 100 billion impressions and well over 500 million clicks.