Everyone wants to write content that ranks and appears on the first page of Google results. I mean, you’d be crazy not to, right? After all, rivers of organic traffic flowing your way means increased conversions and greater revenue when you’re running your business online.
But actually ranking at the top of Google search? It’s an elusive quest; a journey paved with hours of SEO optimization, keyword research, and website performance optimization. And even after all that hard work, it doesn’t mean you’ll come out on top. The struggle is real.