Last week, I wrote a column here on Inc called: 10 Social Media Predictions for 2017 (and Where You Should Be Spending Your Time).
Overnight, my inbox flooded. The article clearly resonated, and while some people reached out simply to acknowledge they enjoyed the read, the vast majority of the messages looked something like this:
“Hi, our firm read your article about crushing it on social media and that’s what we want to do this next year. However, we have a small budget. Help!”
“I really enjoyed reading your article on using social media in 2017. I completely agree. And I want to ‘crush it’ too, however I don’t have the time or budget to make it happen. What do I do?”