Voice Search for Local Business Study

We’re living in a voice-activated world, with Google Home, Amazon’s Alexa, Apple’s Siri, and Microsoft’s Cortana making it into more consumers’ homes—and pockets. But while the onslaught of voice search is well-established, there has been comparatively little exploration of its impact on local businesses.

To rectify this, we set out to explore how consumers use voice search to discover, contact, and find local businesses. In April 2018, we asked a panel of 1,012 US-based consumers to share their experiences and opinions when using voice assistants and smart speakers. See more on the methodology here.

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