Voice Search is Changing Marketing –Here’s How You Can Adapt

According to DBS Interactive, 41% of adults are using voice to search instead of typing things down. Voice is no longer just a trend—it’s a feature and it’s here to stay.

In 2007, Google created the first voice-to-text application for the then newly-released iPhone. Back then, no one cared for voice search because it was too inaccurate and inconvenient.

But in 2011, Apple introduced the feature we now know as Siri.

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