Companies in virtually every industry are already thinking ‘voice first’ when considering new products and new marketing opportunities. This is not a shift away from omnichannel interaction, but rather an onramp to multimodality—a new way of thinking about accelerating growth in a voice-driven environment. Voice interaction will become the powerhouse medium for marketing, sales, distribution, fulfillment, service centers, and every local business.
An important driver for voice adoption? Putting simple voice design in the hands of everybody. Recently, Adobe acquired Sayspring, which helps prototype and build voice interfaces for Amazon Alexa and Google Assistant apps. Amazon also launched Skill Blueprints, a simple way for users to create personalized skills and responses for Alexa.