The Most Viewed Social Videos of 2016 (and What Media Companies Can Learn From This List)

Now, all “views” are not created equal. So, we still can’t get an apples-to-apples comparison of the most popular videos across all video platforms. But by using the V30 metric, which measures the views a video gets in its first 30 days, we can at least ease the bias of videos uploaded earlier in the year.

And by selecting “Noteworthy” videos, which is Tubular’s filter that only shows videos that get more views than expected given the upload creator’s follower count and do not primarily get views from advertising, we can create a list that delivers strategic insights, critical data, tactical advice, and significant trends in the digital video marketing business.

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