Video Testimonials: The ULTIMATE How-To Guide

So, you’ve got a customer willing to be the subject of a video testimonial. What questions will you ask, to create a testimonial video that prospective customers will find informative and compelling?

Everyone loves a good story, and wants to imagine themselves in that story as the hero, like the customer in your video testimonial, who saves the day for himself or his company.

I’m a big believer in scripts for most video applications, but customer testimonial videos is not one of them.

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