As I’ve said before, visuals are a critical component of marketing strategy. They drive views, accelerate campaign calls to action, and stick with users better than a block of text.
Real time streaming through channels like Facebook Live or Snapchat have helped some brands find significant success personalizing their business among users-putting a face to the company, if you will.
That’s why videos, more so than many other marketing strategies, are expected to be the biggest and most important visual trend in 2017.
