Have you recently hovered over a smartphone and chuckled at an adorable viral video with a friend or colleague? Did you recently share a video on your social media page that had some powerful political talking points? There’s just something about a funny or informative video that makes us want to share it with our friends, family and colleagues. Videos can have that same power when it comes to your B2B tech company. Here’s what an effective video should be able to do:
Inform
Persuade
Communicate a brand story and value proposition
Build relationships and trust
photo credit: bobbygiggz BobbyGiggz – 2016 SHOWREEL via photopin (license)
