As technology and digital habits evolve, it’s not really surprising that video predictions and usage have shot up in 2020. In preparation for 2021, I’ve collated our industry experts’ video marketing trends and our recommended resources to optimize your digital marketing strategy and convert more customers using video.
But first, let’s fact-check the numbers. It is predicted that customers will spend 100 minutes a day watching online videos in 2021. This is a 19% increase compared to daily viewing minutes in 2019, which stood at 84. But why?