Video Marketing Trends: 12 Optimization Techniques to Know

If you haven’t heard, video is the most engaging type of online content available today.

In recent years we’ve seen brands like Red Bull, Netflix, GoPro, and Cisco achieve massive success with video, using the medium to build awareness, create emotional connection and develop loyalty among their customers.

Those businesses that aren’t taking advantage of videos are missing out on a big opportunity. Consider these stats:

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