As its name suggests, video marketing involves incorporating video into your overall marketing strategy and campaigns, and it has been growing in trend for the past few years.
In fact, Entrepreneur expects 80% of all online content to be video by 2019. That may seem like a staggering prediction to some but I don’t think they’re very far off.
But why video?
As Video Brewery notes, 80% of people can recall a video ad they viewed within the last 30 days and 64% of people are more likely to buy a product or service online after viewing a video about it.
Generally speaking, video marketing could change the landscape of your business growth — but only if done correctly.