A few days ago, I went to a rather large party organized by a couple of friends. It was quite a cool party, until somebody started to show his favorite YouTube videos on the host’s laptop. He destroyed the party. All eyes were suddenly on the screen.
We at Filestage thought carefully about this situation and its effects. If a video is able to crash an entire party, then what does this mean for marketing? What impact could a video have online, with an unlimited audience? Let’s have a closer look at the potential of video marketing.