In the golden age of content marketing, video is king. According to a survey by Wyzowl, consumers spend an average of 18 hours watching online video content per week – an increase of 7.5 hours since 2017. From YouTube to TikTok to Facebook and almost every platform in between, video is a dynamic, accessible medium that enables businesses to connect with a wide audience on a personal level.
In fact, a 2019 study reported that 93% of brands got a new customer because of a video on social media. When your audience sees a video, they’re more likely to retain your messaging and follow your call to action than they are with text. There’s some psychology to support this.