You already have a landing page, and they’re not super fun to make. So why even bother switching to a video landing page, when what you have is already working?
Because video will probably work better. Sorry, that’s just a fact.
A study by eyeviewdigital.com found that using video on landing pages can increase conversion by 80 percent (and you can see more examples about it in their case studies).
As long as a video is short and interesting, people are unlikely to click away partway through. That means video, when executed correctly, can increase the length of time people stay on your page, which increases the amount of time they spend absorbing and connecting to your brand.