Video is Finally Coming to LinkedIn: Here’s What B2B Marketers Should Do

The other day I got an email.

It was from LinkedIn, informing me that I would soon be able to “share and record videos” directly on the platform.

(Apparently this feature is being rolled out to their most influential contributors first — I’ll take it as a compliment, then.)

It’s news those of us in the B2B space have been waiting patiently for, like a labrador with sad eyes, for years.

Previously on LinkedIn you could only share videos from other sites. You couldn’t upload video naively onto the platform, as has become so ubiquitous on Facebook, Twitter, Instagram and others. If you shared a link from YouTube it would embed itself and start playing in-stream (with the sound off), but the experience was still a long way behind most other social platforms.

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