Video Content Strategy: YouTube as an Essential Part of Your Marketing Arsenal

If you don’t already know what YouTube is, then you’re a bit behind. But we’ll catch you up. YouTube is a free video sharing website that makes it easy to watch online videos. Users can watch, like, share, comment and upload their own videos to the social media platform.

According to YouTube, they have over 2 billion unique users every month and have launched in over 100 countries and 80 languages. One billion hours are watched daily and on mobile devices alone, content reaches more people in the US than any TV network.

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