How to Vet an SEO Company (and Prevent Disappointment and Failure)

SEO is complex and ever changing. A search for “SEO Services” will tell you there are more than 15 million options to choose from, and it can be hard to know where to start.

This post defines search engine optimization, with an emphasis on the skills, tools, and tactics that drive success. It lays out a series of questions you can ask prospective SEO companies as you go through the vetting process.

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