UTM stands for Urchin Tracking Module. You’re probably thinking, “That sounds complicated.” Although it can seem complex at first, UTM tracking is actually quite simple once you know what you’re doing. This ultimate guide to getting started with UTM tracking for small businesses will answer all the questions you might have and tell you everything you need to know about UTM tracking. Let’s get started.
UTM parameters—aka UTM code, tags, or labels—are short snippets of code that marketers append to the end of a URL in order to accurately track the effectiveness of their inbound marketing efforts.