What is USPS Every Door Direct Mail and Which Small Businesses Should Use It?

Every Door Direct Mail (EDDM) is a relatively new mailing program offered by United States Postal Service (USPS) with a discounted postage rate of as little as $0.154 per piece for Flats weighing no more than 3.3 Ounces (oz). It was designed to help businesses reach existing and new customers — without a mailing list or mailing permit.

USPS EDDM features an online mapping tool that lets you map your own direct mail delivery area, as well as map your marketing mail audience by age, income or household size. For example, a local restaurant can target anyone within a 5 mile radius who makes more than $40k per year.

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        Photo credit: dehub via Visual hunt / CC BY-NC-SA

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