If you’re reading this post, chances are you’re involved in content marketing. Because content marketing is no longer a shiny, new concept there’s quite a lot of information, numerous strategies and untold opinions on it. There are also a rather large number of myths about content marketing too.
Among those many myths, is this one: ‘video content is just too expensive’. Well, we’re here to explain how that myth came about and how it simply isn’t true.
