In the modern world, attention spans are short and getting shorter by the year. According to research by Statistic Brain, the average attention span in 2015 was slightly over 8 seconds – compared to 12 seconds in the year 2000.
Modern society knows nothing about delayed gratification. People want to shop contactless, watch one Netflix episode right after another, buy that brand-new car now, pay for everything later, and they demand fast mobile internet and even faster food. If they don’t get something immediately, they either get bored or move on to the next thing.
So, it makes sense that the same applies when visiting landing pages.
Luckily, video caters to this need. Would you prefer to sift through paragraphs of text to understand a product, or instead have a video tell you all the best features and benefits in under a minute?