Using the ‘Russia strategy’ on programmatic

The news over the last several weeks and months has highlighted how the Russian government engaged in a multiplatform social media, search, video/YouTube (and perhaps display) strategy to influence the American public last year.

You can make your own decisions about how effective these tactics were; in the context of meddling with the US election, they’re downright disturbing. But some of them are actually worth considering within programmatic display, programmatic native, programmatic, video, and even programmatic audio.

Let’s deconstruct their overall strategy and apply it to traditional businesses, including B2B and B2C e-commerce (products and services).

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