Using a Journalistic Approach to Create an Efficient Video Marketing Campaign

If there’s one thing that having a team of former television journalists has brought into the fabric of the StoryTeller culture, it’s a mindset of efficiency, especially when it comes to video production.

In television news, a day in the life of the production team (consisting typically of a videographer and reporter or field producer), means doing everything from ideating the story, to shooting, producing, and editing, turning a “package” around for same-day viewing. The lean team needs to be efficient and succinct without jeopardizing the quality of their work.

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