Using AI for Marketing: How Machines Optimize Decision-Making

Retail sales and growth is reliant on the depth of your customer knowledge. Do you know them well enough, for example, to predict what they’ll want to purchase from you next? While some patterns are obvious, like Black Friday sales, the further detail you go into with each customer, the more complicated your predictions become.

At the recent Emarsys Revolution event in Berlin, Physics Professor and Founder of BlueYonder, Dr. Michael Feindt, spoke about the state of prediction today and how AI is taking data analysis far beyond what humans can do on their own.

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