Video is becoming the most important medium for companies to master in order to stand out in 2017. For most of the last 15 years, value-adding blogs with a couple of eye-catching images were enough content to develop trust and build a following. While written words are still important, the expectation among internet users is changing.
Increased digital bandwidth and the lowered cost of video production has filled every corner of the web with video. As a result, users are relying less on blogs and ebooks, and more on engaging videos to provide them with the information they seek.
So what should an organization do to keep up? Is it as simple as setting up a YouTube channel and producing content? While that is a start, there are some key strategies that every business can start using today. The biggest opportunity to make an impact lies in the Marketing team.