Haven’t heard of the phrase Inbound Marketing? That’s okay; if you do a Google search, you’ll learn it is the promotion of an organization through content which serves to attract customers through the different stages of the purchase funnel. You’ll also discover that HubSpot is the undisputed master of the field.
HubSpot has made not only a strong commitment to video, but to its creative across the board. “At the end of the day, we’re seeking to be a more helpful, human company that gives people the tools they need to get their jobs done, while delighting them along the way,” says Jamee Sheehy, who spearheads video initiatives. Whether it’s a brand-building video that inspires the customer base, a demo that informs new users, or a humorous video that entertains prospects and consumers alike, HubSpot “strives to make our videos work hard for us throughout the entire customer journey,” says Sheehy.
Here’s some of Sheehy’s advice to brands big and small alike: