For the last couple years we’ve been hearing about Snapchat, and now people have figured out how to make money from it, so it’s not just for the kiddies anymore. While currently, the majority of Snapchat users are aged 13 to 34, its reach is starting to skew older as the social media app gains popularity and hits the mainstream as video and photo sharing service. More than 100 million people open the app every day, which makes it a marketing option worth some serious consideration especially if you want to connect your brand with millennial customers.
Photo credit: AdamPrzezdziek via Visual Hunt / CC BY-SA
