How to Use Single Keyword Ad Groups (SKAGs) to Drive Highly Relevant, Highly Targeted PPC Traffic

Whether single keyword ad groups (SKAGs) are old news or a new find to you, they’re quickly becoming a well-known best practice for PPC account setup.

First, what are the main benefits for ecommerce managers and brands?

There are quite a few different ways to organize your campaigns when it comes to AdWords, so you’ll want to make sure you’re using what’s been proven to work.

Certain types of campaigns call for certain types of audiences and ad groups.

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