Pay-per-click (PPC) campaigns may be considered as interruptive marketing by many. And they may not think it fits under the inbound marketing umbrella. Although this is true to an extent, it all depends on how you use it.
If you execute it correctly, a PPC campaign can work wonders to boost your inbound marketing efforts. The question is how will you do that? How will you execute a PPC campaign that plays an important role in inbound marketing?