Navigation gives a user control, which is generally a good thing – but what about on a landing page, where the motto is “one page, one goal?”
While there’s not a one-size-fits-all answer (there never is in optimization), we do have some good data by which we can make a decision.
It’s a fact that landing pages should be an integral component of your inbound marketing strategy, with companies seeing an average 55% increase in leads when increasing their number of landing pages.
