Should You Use Navigation on Landing Pages? A Data-Driven Consideration

Navigation gives a user control, which is generally a good thing – but what about on a landing page, where the motto is “one page, one goal?”

While there’s not a one-size-fits-all answer (there never is in optimization), we do have some good data by which we can make a decision.

It’s a fact that landing pages should be an integral component of your inbound marketing strategy, with companies seeing an average 55% increase in leads when increasing their number of landing pages.

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