How to Use MailChimp’s Instagram Ad Integration

Marketing automation platform MailChimp recently announced that Instagram ads can now be purchased, created, and managed right from your MailChimp dashboard.

With email being 40% more effective than Facebook and Twitter marketing combined, MailChimp wondered – what if we combined the best of both worlds?

MailChimp had already unveiled their Facebook ads integration earlier this year and made the bold statement to MailChimp users that combined email marketing and Facebook ads see an average ROI of 51% as opposed to interest-based marketing alone.

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