Over the years, people have declared newsletters and email marketing dead, several times. This couldn’t be further from the truth. In fact, email marketing has an average return of $38 for every $1 spent — which alone should show you how beneficial email can be. MailChimp is also what I use to run my own business and I love it so much I teach a full course about how to use MailChimp for business. I also earn $120 from MailChimp for every $1 I spent with MailChimp (I can’t complain at all about that return on investment).
72% of consumers prefer email as their source of business communication and 61% of people enjoy weekly promotional emails (keep that in mind if you worry about buggin your mailing list).