Why Use Landing Pages? A 45-Point Guide To Capture Conversions

Why use landing pages? It’s nothing new to read that brick-and-mortar retail is dead, and websites are the future. We all know that by now, but maybe you didn’t know that your website isn’t cutting it either with the standard that has been set. In fact, you’re probably losing a fair amount of business that could be gained if you’re not using landing pages to complement that website.

We’ve said it time and time again: our attention spans are shorter than that of a goldfish.

No, seriously. As discussed in an article published by Time, a recent Microsoft study on human attention spans has concluded that we typically only focus on a singular subject for a mere 8-seconds. Goldfish, on the other hand, weigh in at a confident 9 seconds.

With that said, let me ask you a question…

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