How (and WHY) to Use the Facebook Pixel on Your Site

If you use Facebook Ads Manager to promote your business or if you’re planning to start, you’ve likely heard about the Facebook pixel.

This guide is relevant for the folks out there who want to make the most out of their Facebook marketing and haven’t started to use the pixel yet. Whether you are a small business owner, a freelancer, or an online store marketer, if you would like to increase traffic to your website, generate leads, or get more sales, it’s important to be familiar with the pixel’s capabilities.

Using the Facebook pixel opens up an entire world of opportunity for businesses and marketers. Since the ad platform offers multiple features and tools you can really start seeing much better results from your marketing efforts.

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