In April 2016, Facebook launched Facebook Live, a live video streaming service that lets anyone broadcast from their mobile devices straight to their Facebook News Feed.|
Since its launch, live streaming video has grown in popularity, with 16% of marketers broadcasting it in 2016. Facebook Live is particularly popular — videos see 3X the engagement of traditional videos shared on the platforms, and millions of users live stream on Facebook around the world.
Why are marketers getting so excited about Facebook Live? Because it’s a fun and simple way for them to use the power of video to communicate their brand stories and build authentic relationships with fans and followers — in real time.