If you’re going to splash some cash on social ads, Facebook is the place to do it.
The power of the platform is well-documented, especially given that 93% of marketers are already on board with Facebook ads. Meanwhile, the ability to drill down and target hyper-specific audiences through display ads and Facebook remarketing is second-to-none versus other social networks.
That said, there’s always the issue of the price tag when it comes to social advertising.
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