How to Use Facebook Business Manager: A Step-by-Step Guide

As the network itself puts it, Facebook Business Manager allows you to “manage ad accounts, Pages, and the people who work on them—all in one place.”

It’s a one-stop shop for all of your Facebook marketing and advertising activities, with controlled multi-user access to additional resources like your Instagram account and product catalogs.

It’s also a central place to track your efforts, with detailed reports and visualization that show you how your ads are performing.

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